WPP x The Coca Cola Company
This project is entirely multi-team based across WPP, Choreograph, Google & The Coca-Cola Company. Using AI, we created a bespoke platform called ChatX to use data efficiently to provide multi use scenarios.
AI enablement and discovery.
The goal.
For this project, we leveraged AI platforms to collate, segment and display data through ingestible different mediums and enable Coca-Cola employees globally to use this tool to further create and progress forward for the company. The system was called CHATX and was a part of the Open X platform which was created in unison with WPP.
For this, I lead the team which created and maintained the main infrastructure. Worked closely across development, LLM partners and C-suite shareholders to consolidate and drive data backed design, functionality & future structures for us to build on.
Future work?
Building ChatX is a large scale project. There are countless cogs forever in motion. In taking this from idea to concept to build we put in place a plan for future development, bringing all aspects of the businesses needs and allowing us to draw and determine what scope we need in bringing this to life.
